Marketing, an open ended term, isn’t it? It’s hard to scale this term, right? I feel you guys.
Let’s jump straight into this. Let me tell you guys, the water here isn’t shallow; it’s hard to fathom the depth of this topic. Let’s talk it out.
We all know what marketing is. The main question is why we need it. What begets the need of marketing?
Let’s say, we have a product that is phenomenally good. Over here, only I know that it is good. What if, I want to let people know about it, perhaps for earning money by selling it or just making an online presence for that product? Either ways, we need marketing to achieve the above said motto. By virtue of the print media; newspapers, magazines, billboards marketing has been taken place. Undoubtedly, it had done better, perhaps the world was not that faced paced or there wasn’t a cut throat competition like we have today.
I believe; “Any change is only desired, when the current state has been changed”
That being said, gone are the days, when the world was on moderate pace, people would just take a bus to commute and get off at the station, and happen to glance at billboards, flyers and even take the time out to go through them, there and then. Or a bunch of fellas strolling down the road, and a billboard caught their eye, read them but there wasn’t reminder to resuscitate that memory, remind them about that advertisement. .
Now take the print media into consideration.
Did you take the time to read every single advertisement the last time you flipped through a magazine? I’m willing to bet the answer is no. You only read the advertisements that caught your eye, right? When a company purchases an ad in a magazine with a large readership, they’re paying for that readership, regardless of whether or not anyone actually notices the ad. This is where the genesis of Digital Marketing comes from.
Digital Marketing is nothing other than marketing online. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing– Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal?
Maybe a better question is: what is digital marketing?
First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
Here’s a pic of the first digital marketer in history.